Octoverse sweepstakes campaign is a system-based marketing campaign that picks the winner at random. It's a modernized way of marketing for a variety of purposes such as customer loyalty programs, promotions, or other marketing initiatives. Octoverse enables your brand to achieve brand awareness, customer engagement, and revenue to gain a competitive advantage in the market as both existing and new customers can participate in it. Octoverse helps campaign managers able to develop customer and analyze it at once through the web portal based on interest.